Dr.P.Kowsalya

Dr.P. Kowsalya, BBM., MBA., UGC-NET., PH.D.,

Dr. P. Kowsalya holds a BBM, MBA, UGC-NET, and Ph.D. degrees and has 12 years of experience in teaching and industry. She completed her Ph.D. from Bharathiar University in the field of Securities Market and is also a Certified Lean Six Sigma Black Belt from MSME-TDC, Chennai. Her academic and research interests include the Securities Market, Portfolio Management, Investment Decisions, and Services Marketing. She has published over 15 articles in international journals, presented papers at national and international conferences, and participated in numerous FDPs and workshops. Dr. Kowsalya is dedicated to preparing students for the corporate world and is known for her result-oriented approach.

Areas of Interest:

• Financial Management
• Security Analysis and Portfolio Management
• Services Marketing

 Publications:

Books :

• Business Environment –Charulatha Publishers, ISBN No.: 978-93-90614-12-7, January 2021.
• Entrepreneurship Development – Book pen Publishing, ISBN No.: 9788195499915, April 2022.

Journal:

•  “Investigation of Consumer Reviews in Online Marketing” in South India Journal of Social Sciences, Vol. XX No.1, July -December 2022, ISSN:0972-8945, UGC Care Group -1.
•  “A Study on Investor Attitude of Stock Brokers on Service Quality towards Customer Satisfaction and Customer Loyalty of the Stock Brokers in Coimbatore District” in Anvesak A bi-annual Journal, Vol.51, Issue 01(III), January – June 2021, ISSN: 0378-4568, Pg no.44-50. UGC Care Group -1.
• “The Impact of Employees Quality of Work life towards Creating Happy Organizations with reference to the Small Scale Industries in Coimbatore” in International Journal of Creative Research Thoughts (IJCRT), Vol.9, Issue 1, January 2021, Pg no. 102-109.
  
•  “A Study on the Impact of Service Quality towards Customer Satisfaction of the Stock Brokers in Coimbatore District” in International Journal of Management (IJM), Vol.11, Issue11, November 2020, ISSN: 0976-6510, Pg no.2426-2436. Scopus Indexed GISI Impact Factor: 10.1471.
  
•  “A Study on the Investor Perception on Karvy Stock Broking in Coimbatore District” in International Journal of Research in Applied Management, Science         & Technology, III, Issue 1, Jan-Mar 2018, ISSN: 2455- 7331. UGC Listed Journal.
• “A Study on the Investor Satisfaction towards Service Quality of Stock Brokers With Reference To Coimbatore District” in ZENITH International Journal of      Business Economics & Management Research, Vol.7, Issue 11, November 2017, ISSN: 2249- 8826, Pg no. 92-101. UGC Listed Journal.SJIF Impact                Factor  = 6.614
• “A Study on Comparison of Bullions in Commodity Market” in ZENITH International Journal of Business Economics & Management Research, Vol.7,                 Issue  9, September 2017, ISSN: 2249- 8826, Pg no. 14-27. UGC Listed Journal. SJIF Impact Factor= 6.614
• “A study on the price fluctuation in equity IT stocks with reference to NSE”, in International Journal of Commerce and Management Research, Vol.2,                 Issue 2, September 2016, ISSN:2455-1627, Pg no. 33-37.
• “A Study on the Technical Analysis of NSE Towards it Stocks with Reference to Indian Stock Market” in International Journal of Advances in Management       and Economics, Vol.5, Issue 4, July – August 2016 ISSN: 2278-3369, Pg no. 22-29.
• “A Study on Effectiveness of Performance Appraisal in Foam Matings India Ltd Alapuzha” in International Journal of Research in Social Sciences, Vol.6,          Issue 6, Jun 2016, ISSN: 2249 – 2496, Pg no. 294-307. Impact Factor: 6.248.
• “A Study on Investor Awareness towards Commodity Market in Karvy Stock Broking Limited, Erode” in International Journal of Management Research             and Review, Vol. 6, Issue 3, Mar 2016, ISSN: 2249- 7196, Pg no. 335- 340. Impact Factor: 2.25.
• “A Study On The Awareness Level Among The Retail Investors About Futures Market As Investors Risk Reducer” in Research Journal of Economics and         Business Studies, Vol.4 Issue 4, Feb 2015, ISSN: 2251-1555, Pg no. 30-34. Impact Factor: 5.185.
• “Burn Out-A Slow Fizzle” in EXCEL International Journal of Multidisciplinary Management Studies, Vol.2 Issue 6, June 2012, ISSN: 2249 8834,                           Pg no. 169 -172.
• “Futures Market – Financial Hub” in Journal of Management and Science, Vol.1Special Issue IV, June 2012, ISSN: 2249-1260/E-ISSN: 2250-1819, Pg             No.306-308.
• “Golden Stick for Investors – Technical Analysis” in Indo Asian Journal of Advanced Management, Vol.1 Issue 1, Jan-June2012, ISSN: 2250-1266, Pg no.      23-27.
• “Technical Charts – Direction for Investors” in Innovative Management Practices in Modern Business Era, ISBN: 978-93-80506-05-0, Pg No. 343 – 345.
• “Patronage of Investors – Crowd Funding” in Crowd Sourcing – A New Management Paradigm, ISBN: 978-93-81537-02-2, Pg No. 78-81.
• “Stress – Transcend your Stress” in Research in Management – A Contemporary Approach, ISBN: 978-81-9104-720-2, Pg. No. 60-63.

Achievements and Awards:

• Secured University Tenth Rank – BBM Degree Examinations, April 2008, Bharathiar University, Coimbatore.
• Certified Lean Six Sigma Black Belt by the MSME Technology Development Centre, Chennai.
• Won Best Paper Award for the Paper Titled “Impact of Stock Market Performance for the Companies contributed to the Chandrayaan 3 Project” in the International Conference Organized by O.P Jindal University on November 4, 2023.
• Won Best Faculty Award in Recognition of Valuable Contribution towards Academic Excellence from The TIPSGLOBAL Institute on May 7, 2022.
• Won Best Teaching Award at Education Excellence Awards 2021 on November 13, 2021.
• Won Young Professor of the Year Award at Education Icon Awards 2021 on September 6, 2021.
• Won Best Paper Award for the paper titled “Faculty Retention in Self Financing Arts and Science Colleges in Coimbatore City” in the International Virtual Conference organized by the Department of Business Administration and Commerce, Sri Ramakrishna College of Arts and Science for Women on October 20, 2020.