Dr.A.V.Hariharan

Dr.A.V.Hariharan., MBA., M.Phil., Ph.D.

Dr.A.V.Hariharan has more than 11 years 9 Months of academic experience in handling HR and Marketing Specialisation courses and 5 years of extensive research experience in the field of E-Banking Management. He has published 5 research articles in National and International Journals and presented 12 papers in National and International conferences. A technically qualified person in Business Analytics having rich experience in working with Business Application Software namely MS Excel, SAP ERP B1, Tableau, SPSS, POM and TORA. As an outcome oriented facilitator, he enhances the technical skills of management students to prepare them industry ready. 

Area of Interest

• Human Resource
• Marketing
• Business Analytics

FDP Attended

• Incorporating sustainable development goals in Bringing out Industry Ready Professionals, AICTE Training And Learning (ATAL) Academy, 2024
• Emerging Trends in Digital Marketing, 20-26^th December 2023.
• The joy of Teaching, 2016
• Structural Equation Model (SEM), 2013
• Financial research tools and approach, 2012
• Indian Ethos and Values, 2010
• Applications of Research Methods in Management, 2010

Publications

• International Journal of Management and Business Studies, Awareness of E-Banking Services Provided by New Private Sector Banks with Special Reference to Coimbatore District, ISSN 1029-2573, 23, n.2, pp.67-73, 2018
• International Journal of Marketing Management and Research, Effect of E-Banking Services Provided by New Private Sector Banks in Coimbatore District, ISSN 0770-4525, Vol. 17, n.10, pp. 564-571, 2017
• Indian Journal of Applied Research, Customer awareness on ATM and Online banking services provided by selected private sector banks at Coimbatore city, ISSN – 2249 – 555X, Vol.3(4), pp:66-69. 2013
• Journal of Management and Science, Customer satisfaction on e-banking services provided by chosen private sector banks at Coimbatore city, Print: ISSN 2249-1260 Online: ISSN 2250-1819, Vol. (I), pp:71-76. 2013
• Asian Journal of Research in Business Economic & management, Consumer awareness and consumer response on viral marketing communication among youngsters, ISSN 2250-1673, Vol.II(VII), pp:83-90, 2012

National and International Conferences

• Globalization and Consumer protection, Consumer protection act 1986 affects on insurance benefits in India, Kalasalingam University, ISBN-978-81-905380-1-5
• Global Marketing Strategies and Practices, PESTLE Affects on International Marketing, Nehru Institute of Management Studies, ISBN: 978-93-80530-17-8
• Synergize: Green to gold, Strategies and benefits of green software, ISBN: 978-81-908455-5-7
• Educational leadership, Educational Leadership – Personal growth for professional development, Paavai college of Engineering
• Drought, Climate change and Ground-Water sustainability, RVS Technical campus- Coimbatore
• Advanced Management Concepts, RVS Faculty of Management
• UGC Sponsored “Status of Human Rights and Democracy in Industries”, Status of human rights issues related to the child labour in India, Gobi Arts and Science College
• Indian Heritage – A Pathway to world class Management, Indian heritage in rural marketing and consumer of rural products, Sree Narayana Guru Institute of Management Studies
• Innovative Management Strategies, Marketing innovative strategies affects on “FMCG companies in rural markets”, RVS Institute of Management Studies & Research
• Metamorphosis of Modern Management, Marketing ethics in business practices, SNS College of Engineering, Coimbatore
• The Role of Green Banks in India, Green banking and rural development, Maharaja Arts and Science College