Dr.K.Durai

Dr.K.Durai M.Sc(Psychology),MBA.,PhD

Dr. K. Durai is a Senior Assistant Professor in Organisational Psychology. He has more than two decades of Task-Based Oriented Teaching experience. His areas of academic interest include Organisational Behaviour, Business Research Methods, Industrial Relations and Labour Legislation, Human Resource Management, Strategic Management, Organisational Design, Change and Development, Managerial Economics, Entrepreneurship Development and Quality Control. He has completed Ph.D. in the field of Organisational Culture. He is an avid researcher and has published his research in Scopus-Indexed Journals, UGC Care Listed Journals and other International Journals.  He has served in different institutions and contributed in Curriculum Development and framing Regulations, Placement Training, Organising national and International Conferences, Faculty Development Programs, Executive Editor in Journal, NAAC and NBA Process. Dr. K. Durai, as a Certified Soft Skills Trainer, has conducted a few management development Programs for mid and Frontline executives of Ramco Cements, Chennai Silks, Fenner India Pvt Limited, Roots Cast Private Limited, TAFE Ltd., and a few service establishments. He has also acted as resource person for many soft skill training programs to college students, executives of different organisations through a few MDPs, Faculty through a few Faculty development Programs and also to general public. His research focuses on organisational Culture, Talent management, Career Development and organisational change.

Research Articles Published Recently

• Culture of Educational Institutions on Psychological Empowerment of Women Employees in Higher Education Institutions in Cultural Management: Science and Education (CMSE), 7 (2) (2023) 63- 77 (Scopus Indexed)
• Impact of Talent Management practices on Organisational Engagement in Start-Ups in India in Polish Journal of Management Studies, 25 (2) (2022), 138-156. (Scopus Indexed)
• Influence of Psychological Capital on Organizational Commitment in Higher Education Institutions, AIP Conference Proceedings,2393 (2022) 1-8. (Scopus Indexed)
• Effective Work Environment: The foremost arbitrator to persuade Job Satisfaction using NIPM- WE model” in International Journal of Management (IJM), Volume 11, Issue 12, December 2020, pp 1420-1427, ISSN Print: 0976-6502, DOI:10.34218/IJM.11.12.2020.127.
• Impact of Social Media on Brand Preference, Buying Behaviour and Purchase Decision among Millennials towards various Electronic products, in ABBS Management Business and Entrepreneurship Review, Volume 11, No. 1(2020) pp. 60- 77.
• Impact of Organisational Culture and Employee Engagement on Career Success among Faculty Members in Higher Education Institutions in Journal of Test Engineering & Management, March-April 2020, ISSN: 0193-4120, Page No. 14754 – 14762
• Talent Management as a Predictor of Career Success and Organisational Commitment in Journal of Test Engineering & Management, January-February 2020, ISSN: 0193-4120, Page No. 14468 – 14480
• Impact of Social Media on Brand Preference, Buying Behaviour and Purchase decision among Millennials towards various Electronic products, Acharya Management Business Entrepreneurship Review, Vol. 11, Issue 1, March 2020, ISSN 0976 -3341.

Funding & Grants

AICTE Fund – ATAL six-day online FDP (₹1,00,000 sanctioned, September 2025) on the theme AI Powered Industry 4.0

Books Published and Patent Rights

• Book on “Business Towards Sustainability and Social Responsibility” Pandit Publication
• Patent Holder – “AI in Human Resource Management”

Resource Person in MDP

• AI in Day-to-Day Life
• Emotional Intelligence
• E-mail Etiquette

 Resource Person in FDP

• Recent Trends in research methods
• Structural Equation Modelling
• Systematic Literature Review
• AI in Research Work

RESOURCE PERSON FOR FDP/MDP/CONFERENCE/TRAINING ON:

• Excel with AI Skills for Managers
• Emotional Intelligence
• Executive Communication
• Leadership Skills
• Research Methods
• Decision Making
• Attitude Building
• Gamification in teaching
• AI-Assisted Teaching & Personal Branding
• Resilience Skills
• Building high-performing teams
• Conflict Management

International Conferences/ FDPs/MDPs organised

• FDP on Data Analytics tools for Business Research,
• MDP on Professional Engagement for Business Success
• International Conference on Digital Management, Business Analytics and Social Sciences
• FDP on Innovation and Technology, an Innovative Teaching and Learning Practices

Membership in Professional Bodies:

• Life Member in the Indian Society for Technical Education (ISTE)
•  Member of Junior Chamber International India
• Member of the International Federation of Professional Trainers (IFPT)

• Reviewer in the American Journal of Management Science and Engineering.