Dr.P.Kowsalya

Dr.P. Kowsalya, BBM., MBA., UGC-NET., PH.D.,

Dr. P. Kowsalya, Associate Professor in Financial Modelling & Analysis at VIMS, holds a Ph.D. from Bharathiar University and is UGC-NET qualified with over 16 years of academic and industry experience. She has completed the NISM-Series-V-A: Mutual Fund Distributors Certification Examination and is a Lean Six Sigma Black Belt professional. With expertise in portfolio management, investment decisions, and security analysis, she has authored books, published research papers, filed a patent, and received several awards for her contributions to teaching and research. She is recognized for her results-oriented approach in preparing students for corporate success.

Research Articles Published in Journals

• Developing cost-efficient, sustainable logistics models for U.S. Manufacturing Industries in Lex Localis-Journal of Local Self-Government ISSN:1581-5374 E-ISSN:1855-363X

• A behavioural analysis of retail investor preferences in mutual fund selection in India in  International Journal of Research in Finance and Management 2025; 8(2): 303-306, DOI: https://doi.org/10.33545/26175754.2025.v8.i2d.555
• Influence of Behavioural and Digital Factors on Insurance Plan Choices: Evidence from Policyholders” in JOIREM 2025 Volume 5 Issue 7
• Innovations in Project Management: Leveraging Technology for Improved Efficiency and Performance” in IEEE Xplore 2025, DOI: 10.1109/ICSES63760.2024.10910895 (Scopus Indexed)
• Impact of Stock Market Performance for the Companies contributed to the Chandrayaan 3 Project in Indian Journal of Indian Journal of Research in Capital Markets, Volume 11, Issue 2, April-June 2024, ISSN 2394 – 3459, Pg. No.48-61.
• Investigation of Consumer Reviews in Online Marketing in South India Journal of Social Sciences, Vol. XX No.1, July -December 2022, ISSN:0972-8945.
• A Study on Investor Attitude of Stock Brokers on Service Quality towards Customer Satisfaction and Customer Loyalty of the Stock Brokers in Coimbatore District” in Anvesak, A bi-annual Journal, Vol. 51, Issue 01(III), January – June 2021, ISSN: 0378-4568, Pg no.44-50
• The Impact of Employees Quality of Work Life towards Creating Happy Organizations with reference to the Small-Scale Industries in Coimbatore” in International Journal of Creative Research Thoughts (IJCRT), Vol. 9, Issue 1, January 2021, Pg. no. 102-109.

Books Published:

• Business Environment (Charulatha Publishers, January 2021) ISBN: 978-93-90614-12-7
• Entrepreneurship Development (Book pen Publishing, April 2022) ISBN: 978-8195499915

Patent:

• Filed a patent on “Improving the Classification Accuracy of Opinion for Big Data Decision-Making in Social Media”, Application Number: 202441098747

Acted as Resource Person in MDP:

• AI in Daily Life
• Conflict Management

Acted as Resource Person in FDP:

• Reference Management Using Zotero, Mendeley, and EndNote
• Personal Branding & AI-Assisted Tools

Acted as Resource Person in Training Programs:   

• Creating and Sharing Custom Modifications for Simulation Games.
• Leadership Skills and Chart Indicators in the Share Market
• Navigating Project Success: A Guide to Effective Research Methodologies.
• Communication Skills
• Simulated Stock Trading: An Overview

International Conference/ FDP / MDP Conducted:

• Business Management, Technology, Social Innovation, and Sustainable Development (VIMS ICON ’24) in association with Sharda University, Uzbekistan.

Awards Received:

• Won Emerging Educator Award at Mevisha Excellence Global Awards 2025.
• Won Excellence in Research and Publication Award at SNS Faculty Excellence Award’24 in Association with NIPM on December 27, 2024.

• Won Best Paper Award for the paper titled “The Impact of Nifty 50 and the Performance of the Gold Commodity Market in India” at the National Conference organized on December 8, 2024.
• Won Best Paper Award for the Paper titled “A Case Study Analysis on the Role of Green Buildings in Achieving Sustainable Urbanization in Coimbatore District” at the International Conference organized by ESEC on November 29, 2024.
• Won Best Paper Award for the Paper Titled “Impact of Stock Market Performance for the Companies contributed to the Chandrayaan 3 Project” in the International Conference Organized by O.P. Jindal University on November 4, 2023.
• Won Best Faculty Award in Recognition of Valuable Contribution towards Academic Excellence on May 7, 2022.
• Won Best Teaching Award at Education Excellence Awards 2021 on November 13, 2021.
• Won Young Professor of the Year Award at Education Icon Awards 2021 on September 6, 2021.

Membership in Professional Bodies: AICTSD, AIMA