Dr. S. Umamaheswari

Dr. UMA MAHESWARI.S   MFC., MCOM., MBA., M.Phil. Ph.D.

Professor

Vivekananda Institute of Management Studies

Email: umamaheswari@vimscbe.ac.in

Contact No: 91-9659375554

Dr. Uma Maheswari S is a distinguished academician with over 19 years of professional experience, including 17+ years in teaching. Currently serving as a Professor at Vivekananda Institute of Management Studies, she has previously held positions as an Associate Professor and Assistant Professor at esteemed institutions. Her expertise spans research, teaching, and consultancy in management studies, particularly in finance and investment strategies.

In her capacity as Faculty Coordinator for the Entrepreneurial Development Cell, she has effectively facilitated student involvement in an entrepreneurship competition at IIM Bombay, where her team achieved a distinguished eighth place in Tamil Nadu. Throughout her tenure, she has encouraged students to initiate their ventures while undertaking their studies.

Dr. Uma has presented 14 papers at international and national conferences, 20 articles published extensively in reputed journals and authored 2 books on Management. She has also published a UK Design patent for A Device related to Trading and Finance Management. Additionally, she has been an active resource person for faculty development programs and management Training Sessions for the Corporates and Students at various reputed organizations. Her dedication to academic excellence has earned her 10 awards, including recognitions for best paper presentations and contributions to education.

Furthermore, she has played a significant role in various research projects, workshops, and awareness programs, further cementing her reputation as a thought leader in business and management studies.

PAPER PRESENTATION: –

International Conference:

• Presented paper entitled “Micro Finance in Economic Development” held at Venkateshwara College Of Management
• Paper entitled “Bitcoin roles and Challenges” held at Lead Conference
• Topic of the paper “Hydroponics: Agriculture 2.0 – New Gen Entrepreneur, in the International Conference on Business Management, Economics, Commerce & Technology in the New Normal 17^th and 18^th December 2021 at LEAD College of Management Dhoni, Palakkad, Kerala.
• Topic of the paper “Gender Equality” Sustainability and Corporate Social Responsibility (SCSR 23) by Rvs Institute Of Management Studies on 31^ST October 2023.
• Topic of the paper “The Role Of Technology And Management In Fulfilling The Sustainable Development Goals For A Green Future” in the International Conference on The Role of Technology and Management in Fulfilling the Sustainable Development Goals for a Green Future by Erode Sengunthar Engineering College, Perundurai, Erode on November 29, 2024.

• National Level Seminar:

• Presented paper entitled “New Generation Banks” conducted by Sri Krishna College of Management.
• Presented paper entitled “Micro Finance” held at RVS College of Management.
• Presented paper entitled “Training and Selection Procedure” held at Karpagam University.
• Presented paper entitled “Mutual Fund” held at Dr.SNS Rajalakshmi College of Arts and Science.
• Presented paper entitled “Research Design” Conducted by Kongunadu College of Arts and Science College.

PAPER PUBLICATION:-

• Contemporary practices for the success of Indian business entitled “The Future of Microfinance” in ISBN 978-81-909150-4-5.
• Research in Management A contemporary approach entitled in” Role of Microfinance in Economic development” in ISBN 978-81-9104-702-2.

JOURNAL PUBLISHED:-

• Journal/ Global Research Analysis (International Index journal)”A Study on Investment Pattern and Awareness of Salaried Class Investors in Coimbatore District” October 2013, Vol: 2 Issue: 10, Page No: 19-21, Impact factor 0.2714.
• Journal/International Journal of Accounting and Financial Management Research (IJAFMR)” Observations made on the discretion of salaried class investors’ Saving Strategies through factor analysis method” September 2013, 3, Issue 4, Page No:61-70 Impact factor 4.2123.
• Journal/ Global Research Analysis(International Index journal)” A Study on Investors Attitude Towards Investment pattern of Salaried Class Investors with Special Reference to the Coimbatore District” January 2013, Vol:2 Issue:1,Page No:1-3 Impact factor 0.2714
• Journal/ Indian journal of Research (International Index journal)” A Study on Satisfaction and Expected Rate of Return of Salaried Class Investors in Coimbatore District” December 2012, Vol:1 Issue:12 Page No:11-14 Impact factor 0.3208.
• IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM)” A study on the investment perspectives of the salaried strata at Coimbatore district”Feb 2014, Vol.2, Issue 2, Page No: 99-108 Impact factor 0.8127.
• Vichaara An Internation Journal of Management” Wealth Management in India: Challenges and Strategies” March 2014, Volume:1 , Issue:2, Issn:2347-4726
• Vichaara an Internation Journal of Management” Feasibility of On-line Marketing. A Study in Coimbatore District” Oct 2013, Volume: 1 , Issue:1, Issn:2347-4726.
• Determinants of Commerce and Management “A Study on the Factors that Exhibit impact over Investors and InvestmentVariables with A Special Focus to Coimbatore District” Archers & Elevators Publishing House Bangalore.ISBN: 978-93-83241-45-3.
• Journal/ Global Journal for Research Analysis “ A Study on promotional strategies of Reliance Securities among youth with reference to Karur District”, Volume: 5, Issue 1, Jan 2016, ISSN no 2277-8160, Impact Factor: 3.1218.
• Vichaara an Internation Journal of Management” Designing Performance Management systems(PMS)-In Health Care Institutions” Oct 2017, Volume: 3 , Issue:1, Issn:2347-4076.
• Journal of Survey in Fisheries Science “ A study on Dynamic Relationship between Gold price and Stock Market Price in India, Web of Science (ESCI) & UGC care list Group 2 Volume:10 Special Issue:3
• Journal of Survey in Fisheries Science “ Role of Artificial Intelligence in the Banking Sector”, Web of Science (ESCI) & UGC care list Group 2 Volume;10 Special Issue:4
• A Novel Approach of Data-Driven Strategic Decision-making in Management: AI – Enabled Analysis of Market Trends, Competitive Intelligence, and Internal Performance Data, Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), 2024.
• Author of the book “International Conference on Business Management, Technology, Social Innovation and Sustainable Development” by VIMS- ICON’24 in Association with Sharda University, Pandit Publications, ISBN: 978-93-93769-86-2, Page No. 1-365.

BOOK PUBLISHED:-

• Online Publisher Pubmatch“Accounting for management” VDM Publisher, Germany.
• “Principles of Management”, Charulatha publication, Chennai.

CONSULTANCY PROJECT: –

• Consultancy project for Ruby Bennett Lifestyle Co on “Feasibility of On-Line Marketing” Reference to Coimbatore District.

FDP:

• Advanced Data Analysis Tools and Techniques between 20^th Nov 2017 and 3^rd December 2017 at VIMS.
• Business analytics using R on 26^th December 2016 at Sakthi Institute of Information and Management Studies.
• Five days national Faculty Development Programme on Research Structuring & Publication Process created & powered by Centre for Research & Training, National Foundation for Entrepreneurship Development, Coimbatore on 26- 30 November 2024.
• Online faculty development program on Transforming Inquiry: The Role of Artificial Intelligence in Modern Research by Department of Management, JMIT, Radur on 30^th November 2024.
• Faculty Development Program on “Research Skills Enriched with Technology” from 08-04-2024 to 14-04-2024 by Vivekananda Institute of Management Studies.
• One-week Online Faculty Development Program on “Contemporary Trends of Research Prospective & Advance Pedagogy”, The ICFAI University, Raipur from 10^th July 2023 to 15^th July 2023.
• Advanced Data Analysis Tools and Techniques between 20^th Nov 2017 and 3^rd December 2017 at VIMS.
• Business analytics using R on 26^th December 2016 at Sakthi Institute of Information and Management Studies.

MDP:

• Resources Person for MDP at ROOTS PVT LTD
• Resources Person for MDP at Arjuna Natural Pvt Ltd
• Resources Person for MDP at Suzlon energy

WORKSHOP ATTENDED

• ERP best practices in the Global Business Environment on 29^th and 30^th January 2018 at VIMS.
• SUPPLY CHAIN & LOGISTICS: BEST PRACTICES for Global Shipping Compliance, with Association with Global Corp Logistics LLC, OMAN on 23^RD and 24^TH OCTOBER 2017 at VIMS.

AWARENESS PROGRAMME

• One Day Posh Awareness Programme on 21^ST DECEMBER 2022 at Anna University Regional Campus, Coimbatore.

RESOURCE PERSON

• The ARC- An Unbeatable Combination for Success, A CSR Activity of Idhayam Group of Companies, a one-day workshop by KAMADHENU arts and Science College, Coimbatore.
• Vivekananda Institute of Management Studies organized a 5-day National Faculty Development Program (FDP) on “AI-Assisted Teaching & Personal Branding” from November 19 to November 22, 2024.
• Activity management gamification organized by Kongunadu Arts and Science College, Coimbatore on 30- September, 2024.
• Vivekananda Institute of Management Studies organized a Management Development Programme (MDP) on “Professional Engagement for Business Success” for the Executives of Roots Cast Private Limited on February 14, 2024.
• Skill Enhancement Program organized by KG College of Arts and Science, Coimbatore. On 7^th April, 2022.
• Venkataswamy Naidu College, Coimbatore in association with Rural Entrepreneurship Development Cell, Vivekananda Institute of Management Studies, Coimbatore, an online workshop on Design Thinking & Financial Aid for Startups on 06^th February 2021.
• PSNA College of Engineering & Technology, Dindugul, six weeks Technology Entrepreneurship Development Program on topic of Design Thinking and Financial Aid for Startups on 19^th February, 2021.
• Training Program on the ARC organized by KG College of Arts & Science, Coimbatore on 22^nd March 2024.
• Kongunadu Arts and Science College, Coimbatore organised a Webinar on Third Eye for Startups on 27^th February, 2021.
• BVM Global @Coimbatore, organized by Horizon Club on topic of “Management Education in Modern Era” on September, 2023.
• Xaviers College, Palayamkottai, organized Guest Lecture on “Women empowerment through Entrepreneurship” on 6^th March 2021.
• KG College of Arts & Science College, Coimbatore, organized guest lecture on Innovative Business Model for Startups on 20^th March, 2021.
• Kongunadu Arts and Science College, Coimbatore, organizes a Seminar on Start Small and Go Big on 5^th March 2021.
• Kongunadu Arts and Science College, Coimbatore, organizes a Five-Day Workshop on Personality Development from 15^th March, 2021 to 19^th March, 2021.
• Vivekananda Institute of Management Studies. Coimbatore is Organizing One Week Faculty Development Program on Data Analytics Tool for Business Research (R Tools & AMOS). Date: 17th to 23rd November 2021.

AWARDS AND CERTIFICATION:

• Best paper award, titled “A Case Study Analysis on the Role of Green Buildings in Achieving Sustainable Urbanization in Coimbatore District” in the International Conference on “The Role of Technology and Management in Fulfilling the Sustainable Development Goals for a Green Future” at Erode Sengunthar Engineering College, Perundurai, Erode on November 29, 2024.

• Best paper award titled “A Study on Customer Satisfaction in NBFCs with Reference to TRI Colour Financial Services” at National Conference on “Digital Agility – A Peep into the Future” by RVS Institute of Management Studies, Coimbatore on 8^th November 2024.
• Best paper award titled “Gender Equality” on Sustainability and Corporate Social Responsibility (SCSR-23) by RVS Institute of Management Studies on 31^st October 2023.
• Best Social Worker by Lions Club of Coimbatore Superior Kings, District – 324 C in association with Sri Shakthi Institute of Engineering and Technology on Women’s Day Celebration 2024.
• First Prize in the 5- Day virtual Conference on the theme “EMERGING TRENDS & IMPACT OF TECHNOLOGY IN FINANCE SECTOR” from 3^rd October 2023 to 7^th October 2023.
• Successfully completed the course on Innovation, Business Models and Entrepreneurship on August – October 2023 (8-week Course) by Swayam, NPTEL.
• Academic Excellence Award in Finance, on 20^th March, 2021 by Hypedge Media and I CAN Foundation
• WBN Awarded “Excellence in Services “ in Women Entrepreneur Award 2022
• CAN Foundation – Jaipur awarded” Academic Excellence award in Finance 2021”

PATENT:

• UK Design patent for A Device related to Trading and Finance Management