Prof. DAMODARAN K 

Prof. DAMODARAN K                                                                                                                                                                                                                                        Finance & Marketing 

Damodaran K is a management faculty working as an Assistant Professor in
Vivekananda Institute of Management Studies, An Autonomous Institutions, Under Anna
University, with 15 years of experience in Management Level of teaching, consulting,
and academic path. He is known for being systematic, organized, and result-oriented,
with strong professional skills in planning and execution.
He has vast experience as a management consultant, contributing to organizational
development and strategic initiatives. His expertise includes finance, marketing,
learning & development, where he focuses on building managerial and entrepreneurial
competencies among students and professionals.
A leader and effective team player, he actively supports new product and project
initiatives and is committed to Entrepreneurship Development, encouraging innovation
and practical business thinking to ensure their success. He actively participated in FDPs
and presented papers in national and international Conferences and awarded with best
papers too. Working toward a PhD in Marketing.

Awards & Recognitions
Best Faculty – “Outstanding Institution Contribution 2025” By Vims, Coimbatore.
‘Life Time Best Academic Excellence Teacher 2018’ by PK DAS Award by Nehru Group of
institutions.
Best Faculty Award: Honored by Ambal Professional Group of Institutions for securing a 100%
result consecutively across three academic years (2014, 2015, and 2016)

Consultancy Work
At Present – Management Consultant for Ace Creativess – IT Resource, Digital
Marketing, Website and App Developers, Man Power Consultancies & Corporate gifts.

Publication of Research Articles in Journals

• Measuring the Effectiveness in CRM (Customer Relationship Management) on Trust
  Formation in Digital Food Services – ABDC JOURNAL “ D” category in European
  Economic Letters – ISSN 2323-5233 Vol16, Issue 1 (2026).
• Impact of Online Reviews and Ratings on Consumer Trust towards Food Delivery apps
  in Coimbatore District in International Journal of Management Research & Review
  (2026) – ISSN: 2249-7196.

PATENT

• The Effect of Online Marketing on Consumer Purchasing Behaviour -An
  Investigation
• Employee Talent Predicting Device – Design Patent.
• AI Based Workforce Analysis Device –Design Patent.

BOOK Publication

• Business Analytics – Penzil Bitzs Publications, Coimbatore.

CERTIFICATIONS
Alison.com

• Marketing and Brand Management

NPTEL (Swayam)

• Management of Field Sales
  

GOOGLE DIGITAL GARAGE

• Promote a Business with Online Marketing

GREAT LEARNING

•  Digital Marketing