Prof. R.Tamilselvan

Prof. R.Tamilselvan BBA (CA), MBA Assistant Professor 

Prof. R.Tamilselvan embarked on his journey with Vodafone Idea Ltd as a Territory Sales Manager immediately after completing his Master’s in Business Administration, specializing in Marketing and Human Resource Management. He subsequently transitioned into the textile industry, followed by the paints/chemicals sector, all within the realm of Sales and Marketing.

Capitalizing on his diverse experience, he ventured into the teaching profession with the aim of nurturing students’ careers through his excellence in mentorship, career counseling, and facilitating pathways to success.

His areas of expertise include Marketing Management, Entrepreneurship Development, Sales & Distribution Management, and Human Resources. Furthermore, with his entrepreneurial background, he enriches the curriculum, thereby increasing the likelihood of cultivating young entrepreneurs.

JOURNAL:

• “Digital Marketing Facts and Benefits in Corporate and Agro Stratum” A Research Article Published in International Conference on Business Management, Technology, Social Innovation and Sustainable Development on October 4 2024. ISBN:978-93-93769-86-2 (online)
• “The Impact of Searcher’s Intent and Level of Involvement on Perceived Usefulness in Electronic word of mouth: A Comprehensive Review” A Research Article Published in Vichaara, An International Journal of Management, Volume 10 Issue 1 2nd September 2024, ISSN:23474726(online)

TRAINING PROGRAMS/ FDP/MDPS ATTENDED:

• Faculty Development Program on “Incorporating sustainable development goals in bringing out Industry Ready Professionals” organized by AICTE Training And Learning (ATAL) at Dr.S.N.S. Rajalakshmi College of Arts and Science during 9th December to 12th December 2024.
• Faculty Development Program on “AI-Assisted Teaching & Personal Branding” Organized by Internal Quality Assurance Cell (IQAC) of VIMS during 19^th November to 23^rd November 2024.
• Workshop on “Data Analytics using POWER BI with END-TO-END Project” Organized by TechTip24 on 15th September 2024.
• Online Masterclass on “Digital Marketing Fundamentals” by Indian Institute of Digital Education on 7th September 2024.
• Live Masterclass on “Claude AI” organized by Skill Nation on 23rd August 2024.
• Research Workshop on “Data Analysis” organized by CMS Institute of Management Studies on 19th July 2024.
• Faculty Development Program on “Joy of Research” by Gomsguru Academy during 17th to 21st July 2024.
• One day workshop on “Capacity and Capability Building for MSME’s” organized by CII (Confederation of Indian Industry) at ITC WelcomHotel, Coimbatore on 6th July 2024.

CONFERENCE ATTENDED:

• Presented a Paper in National Conference on “Digital Agility – A Peep into the Future” titled “The Study on the role of Artificial Intelligence in Mental Health Care” organized by RVS Institute of Management Studies on 8th November 2024.
• Attended Conference on “Employee engagement: The path towards a great place to work” organized by NIPM Coimbatore Chapter at PSG Institute of Management on 19th July 2024.