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Dr. A. Valarmathi

Dr. A. Valarmathi

Dr. A. Valarmathi MBA, M.Phil, PGDCA, Ph.D.,FDP(IIM-I)

Dr. A. Valarmathi started her career in an export oriented company and subsequently entered teaching. She obtained her Doctoral degree from Mother Teresa Women’s University, Kodaikanal and M.Phil, from Madurai Kamaraj University. She has 23 Years of experience in teaching and industry and has 15 Years of research experience.

She has guided 11 M.Phil scholars and is presently guiding 4 Ph.D. scholars in the area of Marketing and Finance in various Universities. She has organized and attended many FDP programs. She has presented and published research articles at 15 International and National conferences and 26 publications in refereed Journals. She is also a reviewer for Inderscience Publishers Journal, International Journal of Internet Marketing and Advertising, and Southern Management Association Journal.

She underwent the Faculty Development Programme at Indian Institute of Management Indore from April 16 and May 22, 2018, and Indian Institute of Management Kozhikode from November 17 to 21, 2014. She is an active member of the Coimbatore Management Association. She has received the CMA-GRD Best Management Faculty Award in 2012. Her areas of interest are Consumer behavior, Advertisement and Sales management, financial management, Accounting for Management, and Entrepreneurship. She is a proud alumnus of Indian Institute of Management, Indore.



   Information Management, Himalaya Publicizing House, 2018, ISBN: 978-93-5273-962-2

   Written Communication , Thakur publishers, Chennai, 2013, ISBN : 978-93-82249-23-8

   Accounting For Management , VDM publisher, Germany

  Impact Of Advertisement On Jewel Purchase Decisions ,LAP Lambert Academic Publishing ( 2012-08-09 ) ISBN: 978-3-659-18383-6

  Management and corporate research compendium, LAP Lambert Academic Publishing , ISBN:978-330-35269-8
   International conference on Contemporary management practices, ISBN:978-1-943844-53-1
  Digital Management, Business Analytics and Social Sciences: Innovation and Technology ISBN: 9789393769398

  A Study on Dynamic Relationship between Gold Price and Stock Market Price in India, Journal of Survey in Fisheries Sciences 2023,10 (3S), 6529-6539 (indexed)

  Role of Artificial Intelligence in The Banking Sect , Journal of Survey in Fisheries Sciences 2023, 10 (4S), 2841-2849 (indexed) 

  Study on the Relationship between Emotional Intelligence and Job Satisfaction among IT Millennial Employees with Reference To Bangalore, International Journal of Business and Management Invention (IJBMI) ISSN (Online): 2319 – 8028, Volume 8 Issue 10 Series. II Oct 2019 PP 28-32
(UGC Approved Journal)

  Effects of mass media advertisement on gold purchase decision International Journal Of Scientific Research Volume – 8 | Issue-4 | April-2019 | PRINT ISSN No 2277 – 8179, DOI: 10.15373/22778179

  A Research on Commercial Customers Preferences and Behavior of Milk (Brands) in Coimbatore, Asian Journal of Research in Social Sciences and Humanities Vol. 8, No. 4, April 2018, pp. 28-38. ISSN 2249-7315 A Journal Indexed  in Indian Citation Index DOI NUMBER: 10.5958/2249-7315.2018.00066.7 UGC APPROVED JOURNAL SJIF IMPACT FACTOR :5.997(2017) 28

  A Study on Customer Perception on Online Purchase and Digital Marketing in Coimbatore, International Journal of Latest Engineering and Management Research (IJLEMR) ISSN: 2455-4847 Volume 02 – Issue 10 October 2017 PP. 57-61

  A Case On Vodafone – Idea Merger, Vichaara an International Journal of Management, Volume 3, Number 2, April 2017, ISSN : 2347 4726 , 2017

  A Study on the Technical Analysis of NSE Towards it Stocks with Reference to Indian Stock Market, International Journal    of Advances in Management and Economics, (ISSN: 2278-3369)Vol:5, Issue:4, July-August 2016

  Factors Influencing The Students Buying Behavior of Two Wheelers In Tirupur District, International Journal of Emerging Research in Management and Technology-Impact Factor: 1.492],[Science Central Evaluation Score: 9.28 October 2015 Volume 4, Issue 10, and October-2015)

  A Study On Effectiveness Of Hr Practices And Policies On Job Satisfaction With Reference To Textile Industries In Tamil Nadu, India, International Journal in Management and Social Science, ISSN: 2321-1784 (Impact Factor- 4.358) Vol.03 Issue-11 (November, 2015)

   Impact of Advertisement and sales promotion of Hero bikes with special reference to Tirupur district , Research Journal of Social Science & Management – RJSSM (ISSN 2251-1571) Vol:05, No:05 (Impact Factor for Year 2014 = 5.38) August 2015

  TIME MANAGEMENT- Increase your personal productivity and Effectiveness, Vichaara an international Journal of Management, Vol .1 Issue.2 Sep 2014

  A study on improving work force diversity and hr practices By innovative human resource strategies in software Industries in India, International Journal of Human Resource Management and Research (IJHRMR) ,ISSN(P): 2249-6874;      ISSN(E): 2249-7986 Vol. 3, Issue 5, Dec 2013, 43-50 Impact factor: 4.6794

  Role of HR strategies for Improving Organizational Performance in the banking sector in India, Journal of International Academic Research for Multidisciplinary, ISSN: 2320-5083, volume 1, issue 10 November 2013, impact factor 1.393,

   Impact of Advertisement on Jewel Purchase Decisions : A Study in Coimbatore Dt, Vichaara an international Journal of Management, Vol .1 Issue.1 Oct 2013 

  Management of Management Department- A Road to Excellence, Indian Journal of Applied Research Vol :3,Issue:7 July 2013

  Impact on Nuances of Buyer Behavior while Buying a Gift, International Journal of Consumerism, ISSN No. 2250-1010, Vol 1, Issue 4, June 2013

   Quality of Work Life: A Study Among Nurses in Coimbatore (February 2013), Global research analysis.

  A Study On Quality Of Work Life In Textile Sector In And Around Coimbatore District((February 2013), Blue Ocean Research Journals

  Impact of advertisement on jewel purchase decisions,(March-May 2012) International Journal of Management Focus

  A study on consumers behaviour in selecting credit cards in Coimbatore city, (March 2011) International Journal on Commerce and Management

  An impact of Metamorphosis of Modern Management in Outdoor advertising (Jan-June 2011)

   Advertising and jewel purchase decision: Special reference to Coimbatore district, (September- November 2010)
Journal on Management, DOI: https://doi.org/10.26634/jmgt.5.2.1303.


  Faculty Development Program on the theme of Innovation and New Paradigms in Education Organized by Amity Global Business School, Bangalore, March 4, 2022.

  Training program on Advanced data analysis using MS Excel organized by Navrachana university,Vadodara on March 27,2021.

  Faculty Development Program on Research Methodology: Data Analysis, Reporting & Publication Perspectives organised by Bharathiar School of Management and Entrepreneur Development (BSMED) Bharathiar University during 20 th to 26thJuly, 2020.  

  International Faculty Development Program on How to write effective case study?at Atmiya University on 2 May 2020.

  Faculty Development Program at IIM Indore between April 16 and May 22, 2018.

  Faculty Development Program on “Advanced data analysis Tools and Techniques”between November 20-3 December 2017.

  Faculty Development program on ‘Entrepreneurship” at Kalasalingam Academy of Research and Education between December 4-16, 2017.

  Faculty Development Program on “Innovative Approaches in Management Teaching” at IIM Kozhikode between November17-21, 2014.


  International conference on Digital Management, Business Analytics and Social Sciences: Innovation and Technology , 2023.

  A One week FDP on Data Analytics tools for Business Research , November 17 to 23, 2021.

  Conference on Techno Management, February22, 2019.

  FDP on National Management and Corporate Research Forum 2017.

  FDP on Advanced Data Analysis Tools and Techniques , November 2017.

  FDP on Contemporary Approaches to Teaching Learning Effectives: The context of General Higher Education April 2016.

  International conference on Contemporary Management Practices in association with the Indian Chamber of Commerce and Industry and Olympia College , Penang, Malaysia, 2015.

  FDP on Research, Consultancy and publication, April 2014.

  Two day Faculty Development Programme on Methodology of Teaching Learning For MBA, August 2013.

  MDP for the employees of Lakshmi Ceramics, Coimbatore, September, 2013.

  FDP on Servant leadership , November, 2013.


  Expert Speaker , Fundamentals of  Research  organized by Research and Department cell, Kaamadhenu Arts and Science college, April 2022.

  FDP On Innovative Teaching And Learning Practices -Aligning Teaching with Learning Outcomes, 13-19 , May 2020.

  Advanced Data Analysis Tools and Techniques, 20 November 2017 and 3 December 2017.

  Case study – Analysis, SNT B-School, Coimbatore, April 4 2017.

  National conference on Recent Advancements in Business Practices, Nehru Institute of Management, Coimbatore, March 3 2013.


   Life Member, NIPM.

   CMA Managing Committee as a Special Invitee for the term 2023 to 2025.

  CII, 2023 – till date.

  Member, Coimbatore Management Association.

  Member, AIMS, 2023 – till date.

  Technical expert in Educational sector, Apave Assessments India Pvt. Ltd.


  Patent on Investment Behaviour in Crypto currency, May 2023.

   Won Best Paper Award for the paper titled Impact on Stock Market performance for the companies contributed to Chandrayaan – 3 project, OPJU 2023

   Received WBN-Best Community Engagement Award of the year 2023 

   Received a grant of Rs. 90,000 from National Commission for Women, Govt of India organized during Feb 2019

   Received a grant of Rs.5.3 lakhs from AICTE and organized a FDP during Nov 2017

   Received the CMA-GRD best MANAGEMENT FACULTY AWARD in 2012.



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