Dr.K.Durai

Dr.K.Durai M.Sc(Psychology),MBA.,PhD
Associate  Professor, Organizational Psychology & Research

Dr. K. Durai is a Senior Assistant Professor in Organisational Psychology. He has more than two decades of Task based Outcome Oriented Teaching experience. His areas of academic interest include Organizational Behaviour, Business research Methods, Industrial Relations and Labour Legislations, Human Resource Management, Strategic Management, Organisational Design, Change and Development, Managerial Economics, Entrepreneurship Development and Quality Control. He has completed Ph.D. in the field of Organisational Culture. He is an avid researcher and has published his research in 4 Scopus Indexed Journals, UGC Care Listed Journals and other International Journals.  He has served in different institutions and contributed in Curriculum Development and framing Regulations, Placement Training, Organising national and International Conference, Faculty Development Programs, Executive Editor in Journal, NAAC and NBA Process.

Dr. K. Durai as a Certified Soft Skills Trainer, has conducted few management development Programs for mid and Frontline executives of Ramco Cements, Chennai Silks, Fenner India Pvt Limited, Roots cast Private Limited, TAFE Ltd., and few service establishments. He has also acted as resource for many soft skill training programs to college students, executives of different organisations through few MDPs, Faculty through few Faculty development Programs and also to general public.

His research focuses on

• organizational Culture
• Talent management
• Career Development and
• organizational change.

He is also a Reviewer in American Journal of

PUBLICATION IN NATIONAL /INTERNATIONAL JOURNALS:

• Culture of Educational Institutions on Psychological Empowerment of women Employees in Higher Education Institutions in Cultural Management: Science and Education (CMSE), 7 (2) (2023) 63- 77 (Scopus Indexed)
• Impact of Talent Management practices on Organisational Engagement in Start- Ups in India in Polish Journal of Management Studies, 25 (2) (2022), 138-156. (Scopus Indexed)
• Influence of Psychological Capital on Organizational Commitment in Higher Education Institutions, AIP Conference Proceedings,2393 (2022) 1-8. (Scopus Indexed)
• Culture, Commitment and Career Success (3C’s) in Higher Education Institutions in Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 12-Special Issue, 2019 (Scopus Indexed)
• Moderating Effect of Organisational Commitment on the Relationship between Organisational Culture and Job Satisfaction in Higher Education Institutions in International Journal on Emerging Technologies, 10(3): 01-08(2019) (Scopus Indexed)
• Economic Empowerment among Self Help Group in Virudhunagar District, International Journal Golden Research Thoughts, Vol.2, Issue 12/ June 2013, ISSN-2231-5063.
• A Literature Review on Measurement of talent Management practices (TMP) across different sectors in global scenario, in International Journal of Management (IJM),Volume 11, Issue 11, November 2020, pp. 2437-2446.
• Effective Work Environment: The foremost arbitrator to persuade Job Satisfaction using NIPM- WE model” in International Journal of management (IJM),Volume 11, Issue 12, December 2020, pp 1420-1427, ISSN Print: 0976-6502, DOI:10.34218/IJM.11.12.2020.127.
• Impact of Social Media on Brand Preference, Buying Behaviour and Purchase Decision among Millennial towards various Electronic products, in ABBS Management Business and Entrepreneurship Review, Volume 11, No. 1(2020) pp-60-77.
• Impact of Organisational Culture and Employee Engagement on Career Success among Faculty Members in Higher Education Institutions in Journal of Test Engineering & Management, March-April 2020 ISSN: 0193-4120 Page No. 14754 – 14762
• Talent Management as a Predictor of Career Success and Organisational Commitment in Journal of Test Engineering & Management, January-February 2020 ISSN: 0193-4120 Page No. 14468 – 14480
• Impact of Social Media on Brand Preference, Buying Behaviour and Purchase decision among Millennial towards various Electronic products, Acharya Management Business Entrepreneurship Review, Vol.11, Issue 1, March 2020, ISSN 0976 -3341.
• Measuring Economic Empowerment among Self Help Group Beneficiaries, International Journal Review of Research Journal, Vol2. Issue3/ Dec. 2012, ISSN 2249-894X.
• Measuring Financial Skills of Self-Help Groups in Virudhunagar District, International Journal Golden Research Thoughts, Vol.2, Issue 4/ Oct 2012, ISSN-2231-5063

Faculty/ Management Development Programs Organised and acted as Resource person

• Advancing Research Driving results through innovative methods, a one week Faculty Development Program organised at Vivekananda Institute of Management Studies in June 2025.
• Presentation Skills and AI in Day to Day Life a One day Management development Program organised at Vivekananda Institute of Management Studies in May 2025.
• Visionary Insights, Maximising Success a one-day Management Development Program organised at Vivekananda Institute of Management Studies in February 2025.
• Professional Engagement for Business Success a One day Management development Program Phase II at Vivekananda Institute of management Studies in March 2024
• Professional Engagement for Business Success a One-day Management development Program Phase I at Vivekananda Institute of management Studies in February 2024
• AI Assisted Teaching and learning Process, a one-week Faculty Development Program in November 2024.
• Digital Management, Business Analytics and Social Sciences: Innovation and Technology’, International Conference at Vivekananda Institute of Management Studies in in association with Debre Tabor University, Ethiopia and Coimbatore Management Association in march 2023.
• Data Analytics tools for Business Research, a One Week Faculty Development program at Vivekananda Institute of management Studies in May 2022.
• Innovative Teaching and Learning Practices, a One Week Faculty Development program organised at Vivekananda Institute of management Studies, Coimbatore January 2020.
• Developing Leaders for Organisational Excellence, a three-day Management Development Program (MDP) organised at Kalasalingam University in May 2016.
• Action Centred leadership a Two-Day Management Development Program (MDP) first line managers of Fenner India Limited organised at Kalasalingam University in July 2016.
• Research Methods for Business, a Two-day Faculty Development Program organised at Kalasalingam University in January 2015.

CONSULTANCY

• Nila Group of Companies on “Developing and Executing a CSR activity and developing new distribution channel” during (July 2017- June 2018).

PROFESSIONAL ASSOCIATION

• Life Member in Indian Society for Technical Education (ISTE) – Membership no: LM 39333 since 2003.
• Member in Junior Chamber International India Since 2012
• Member of the International Federation of Professional Trainers (IFPT) – Membership No: TN085.

TECHNICAL SKILLS

• Have sound knowledge in Research Methodology for Business
• Skilful in using SPSS and AMOS Statistical Packages used for statistical analysis and to build and test Structural Model.

ACHIEVEMENTS

• Outstanding participant award at Pre-Zone Trainer Workshop organised by Zone XVIII of JCI India in 2013.
• Instrumental in establishing 3 new JCI LOMs at Kalasalingam University, Krishnankoil in the year 2014